Learn more about the local moms behind the Jacksonville Beach Moms website.

About Jacksonville Beach Moms

Jacksonville Beach Moms is the only local founded, locally focused media resource dedicated to bringing you the best of Jacksonville Beach for families. From Mayport to Ponte Vedra, including Atlantic Beach, Neptune Beach and Jacksonville Beach. We’ve got you covered with events, local happenings, family friendly venues and so much more! We are a Jacksonville Beach start up with strong roots in our community. We are not part of a national affiliate or franchise.

Our mission is to show off everything we love about Jacksonville Beach by providing a free guide for parents and caregivers. We promote locally owned businesses, programs, events and schools to keep families informed about everything going on in Jacksonville.

Where to Find Us


Meet the Jacksonville Beach Moms Team

Shannon Beckham {Owner & Content Manager}

Shannon Beckham content manager and owner of Jacksonville Beach Moms

Shannon is a former Special Education teacher, turned SAHM that doesn’t spend a lot of time staying at home. Mom to Cole & Kiley, she loves cheering on the Gators, early morning visits to the beach and traveling with her family. She blogs about her family travel adventures at The Beckham Project and hosts the podcast, Jacksonville Momcast, where she chats with Jacksonville moms about motherhood and more in the 904.


Melody Coarsey {Writer}

Melody Coarsey from Melody Coarsey Photography

Melody is a graduate of Jacksonville University. She married a Jax Beach resident, moved away for 12 years, then returned to the area in 2016. Together they have two girls. Melody works as owner/photographer of Melody Coarsey Photography, she loves yoga, family, traveling, dining with a view and the ocean.


Jillian Gishler {Writer}

Jillian Gishler, Jacksonville mom and owner of Sew Vicious boutique.

Jillian is a New Englander at heart. Born in Jacksonville Beach, she grew up in Massachusetts but was beckoned back to Florida for a Disney World Internship. She returned to the beach in 2005 after graduating from Florida State. Ten years ago she opened her handmade & vintage collective shop, Sew Vicious, in Neptune Beach. Jillian raises chickens, is a passionate gardener, a DIYer, a thrift store junkie, a deal loving mama, and has several inspirational travel journals available on Amazon. She leads her daughters Girl Scout Troop, teaches sewing at a local Montessori School, and is a Parents Who Lead Alumni. She loves surprising her husband and daughters with mini-vacations around the Sunshine State.


Mattie Shepherd {Writer}

Mattie Shepherd Jacksonville Mom

Mattie moved to Jax Beach from Cincinnati about 3 years ago. She was a school psychologist for 9 years and enjoys using behaviorism on her husband and 2 daughters. Mattie co-leads a Daisy Troop and is very proud to be on PTA board. She cheers LOUDLY watching her daughter play ALL the sports. Mattie loves exploring Jax, especially in search of parks, coffee, cocktails and delish food. At home, she likes baking with her girls, dreaming of buying a fixer upper and covering it with #shiplap, and cropping messes out of her Instagram shots.


Advertise with Jacksonville Beach Moms

We would love to partner with you to advertise our business to our audience. You can learn more about the different advertising options we offer by visiting our advertising information page.

Looking for a Guest Post for Your Site?

Our team loves to collaborate with other blogs and we’d welcome the opportunity to guest post on your site. One of our talented writers can craft the perfect content to highlight an aspect of Jacksonville life that fits with your business. Take a look at some of the local brands we’ve worked with in the past.