I don’t wanna grow up, I’m a Toys R Us Kid… (insert crying emoji). As kids of the 80s & 90s, going to Toys R Us at Christmas time was basically like getting a personal tour of the North Pole. Except there was no Santa Clause, just Geoffrey, the friendly, toy-loving giraffe. Well, RIP Geoffrey, because Toys R Us was one of the most recent retailers to close its doors this past June. While it’s very tempting to finish our Holiday shopping from the comfort of our sofa and jammies (we’re looking at you, Amazon) you can’t replace the fun that comes with browsing through a cute little shop, for unique toys you wouldn’t be able to find at a big box retailer. Never fear, we have some fantastic local toy stores for you to check out this holiday season.
2016 San Marco Blvd, Jacksonville, FL
Located in historic San Marco, customers love Heydey for its curated collection at a variety of price points, as well as its outstanding customer service. Check out their adorable selection of children’s clothing while you’re there.
Play Today Toys
116 Bartram Oaks Walk, #104, St. Johns, FL
Play Today Toys is a local specialty toy store located in the Julington Creek area. They have a wide variety of unique educational and fun toys that you don’t usually see or haven’t seen in many years.
The Green Alligator
3581 St. Johns Ave, Jacksonville, FL
This picturesque toy shop with green-striped awnings is a must-see in historic Avondale.
Villa Villekula Neighborhood Toy Store
5 South 2nd Street, Fernandina Beach, FL
Named for the fictional home of Pippi Longstocking, this is a favorite for Amelia Island locals. You can even shop their selection online.
Pete’s Over The Top Toy Shop
400 N. Hogan Street, Jacksonville, FL
Located inside Sweet Pete’s candy shop, the popular candy factory and store should be back soon and better than ever after undergoing renovations to their historic building. You can find unique toys and gifts on the upper level, including vintage style lunch boxes.
Olde Towne Toys
300 S Ponce De Leon Blvd, St Augustine, FL
Nestled in the heart of St. Augustine, this store has lots of unusual finds and is a great little toy store in one of our favorite cities.
Bay & Bee
13475 Atlantic Blvd, Jacksonville, FL
120 Everest Lane Suite 1, St. Johns, FL
Now with two convenient locations, go to play or take a mommy & me class, but don’t leave before perusing their great selection of natural, wooden, chemical-free toys.
4252 St Johns Ave, Jacksonville, FL
This shop, located in an older home is full of dolls & dollhouses. The owner is extremely knowledgeable and dedicated to help you find what you’re looking for, even if she doesn’t have it in stock.
9784 Atlantic Blvd, Jacksonville, FL
Located in the Arlington area of Jacksonville, this store specializes in all things Lego and compatible brick-building systems.
Mattie Shepherd moved to Jax Beach from Cincinnati about 3 years ago. She was a school psychologist for 9 years and enjoys using behaviorism on her husband and 2 daughters (JK, kind of). Mattie co-leads a Daisy Troop, is very proud to be on PTA board and cheers LOUDLY watching her daughter play ALL the sports. Mattie loves exploring Jax, especially in search of parks, coffee, cocktails and delish food. At home, she likes baking with her girls, dreaming of buying a fixer upper and covering it with #shiplap, and cropping messes out of her Instagram shots.